On Illamasqua's official site, this blush is described as a magenta. When I saw it in store, the thing that drew me to it was the hint of purple within colour, it's almost a bright violet berry in my opinion. Though pretty scary looking in the pan, it can show up as either subtle pink colour on the cheeks or a bright magenta. I would say this blush would be more cool toned, but I am sure it could work for both undertones easily. This product would also be exceptional for darker skin tones! Warning: can look clownish if applied too heavily. I guess that is a rule with all blush, but the pigmentation in Illamasqua blushes is phenomenal!
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